Week 5. I hope you're still hanging in with me for the guest posts from Kristen Lamb’s 8 part series on structure. This week it's all about Nailing the Pitch. Oh, dreaded thing. But a strong log-line is not only necessary, but crucial when someone, including agents, asks, "So what's it about?"
Be sure to follow Kristin on facebook, twitter, and her blog. She has many wonderful things to say and is a great resource for writers. Happy learning.
Kristen Lamb is the author of the #1 best-selling books “We Are Not Alone–The Writer’s Guide to Social Media” and “Are You There, Blog? It’s Me, Writer.”Currently Kristen is teaching workshops based off her best-selling book We Are Not Alone–The Writer’s Guide to Social Media at various writer conferences across the country. Stay tuned for a workshop in your area.
Kristen worked in international sales before transitioning into a career as an author, freelance editor and speaker, and she takes her years of experience in sales & promotion and merges it with almost a decade as a writer to create a program designed to help authors construct a platform in the new paradigm of publishing. Kristen has guided writers of all levels, from unpublished green peas to NY Times best-selling big fish, how to use social media to create a solid platform and brand. Most importantly, Kristen helps authors of all levels connect to their READERS and then maintain a relationship that grows into a long-term fanbase.
You can find Kristin on her blog: http://warriorwriters.wordpress.com/
Structure Part 5
Keeping Focused and Nailing the Pitch — Understanding Your Seed Idea
Today is the start of National Novel Writing Month. Yay! I hope those of you participating will take some time to read these posts on structure to help maximize your chances of success. Normally I blog about craft on Monday, but we had a special guest
interview with Nationally Best-Selling Author James Scott Bell.
interview with Nationally Best-Selling Author James Scott Bell.
So here we are posting on Tuesday. Thank you for your patience. Back to structure!
Welcome to the 5th installation on the topic of structure. As an editor for years, I consider myself an expert in spotting and fixing structural problems. Sadly, over the course of doing this many years, I have run into far too many novels that had plot problems that ran so deep there was no saving the manuscript. Like a building with massive structural flaws, the best course of action was simply implosion. Rebuild. Start from scratch.
I used to try to teach from the perspective of an editor, but I found that my thinking was flawed. Why? Because editors are like building inspectors. We have skills best used on a finished product. We are trained to look for problems. Is that a good skill? Sure. But do building inspectors design buildings? No. Architects do. Architects employ creativity and vision to create a final structure. Hopefully, they will have the necessary skills to create and design a structure that will meet code standards.
Creativity and vision are not enough. Architects need to learn mathematics and physics. They need to understand that a picture window might be real pretty, but if they put that sucker in a load-bearing wall, they won’t pass inspection and that they even risk a fatal collapse.
Aestheticism must align with pragmatism.
This made me step back and learn to become an architect. When it comes to plotting, I hope to teach you guys how to have the creative vision of the designer, but with the practical understanding of an inspector. Week one, we discussed plot on a micro-scale. Week two we panned back for an aerial shot, and discussed common plot problems that arise from a flawed structure. Week three we discussed the single most important component to plot, the Big Boss Troublemaker, and last week I gave you a tested method to make sure your core idea was solid enough to be the foundation for an entire novel.
Today I am going to show you how to construct your novel’s core—the log-line. I learned this tactic from NY Times Best-Selling Author Bob Mayer. If you can ever get the opportunity to take his novel writing workshop, please do. It will change your entire career.
So what’s this log-line thingy?
Basically, you should be able to tell someone (an agent) what your story is about in one sentence. That is called the “log-line.” Log-lines are used in Hollywood to pitch movies. In fact, a book that should be in every writer’s library is Save the Cat by Blake Snyder. It’s a book on screenwriting, but every writer can benefit enormously from Snyder’s teaching.
In the world of screenwriting there is a tenet, “Give me the same, but different.” This axiom still holds true when it comes to novels. Our story cannot go so far off the deep end that readers cannot relate, but yet our story needs to be different enough that people don’t just think it’s a retread. We as writers have to negotiate this fine balance of same but different, and that is no easy task.
So let’s look at components of a great logline:
Great log-lines are short and clear. I cannot tell you how many writers I talk to and I ask, “So what’s your book about?” and they take off rambling for the next ten minutes. Often why writers are so terrified of the pitch session is that they cannot clearly state what their book is about in three sentences or less.
Here is a little insider information. When we cannot whittle our entire story into three sentences that is a clear sign to agents and editors that our story is structurally flawed. Not always, but more often than not. Your goal should be ONE sentence. What is your story about?
A good log-line is ironic. Irony gets attention and hooks interest. Here’s an example:
The Green Mile is about the lives of guards on death row leading up to the execution of a black man accused of rape and child murder who has the power of faith healing.
What can be more ironic than a murderer having the power of healing? Think of the complex emotions that one sentence evokes, the moral complications that we just know are going to blossom out of the “seed idea.”
A good log-line is emotionally intriguing.
A good log-line tells the entire story. Like a movie, you can almost see the entire story play out in your head.
During a preview tour, a theme park suffers a major power breakdown that allows its cloned dinosaur exhibits to run amok.
Didn’t you just see the entire movie play out in your head with that ONE sentence? Apparently Steven Spielberg did, too and that’s why he took Michael Crichton’s novel Jurassic Park and made it into a blockbuster movie.
A good log-line will interest potential readers.
Good log-lines exude inherent conflict. Conflict is interesting. Blake Snyder talks about taking his log-line with him to Starbucks and asking strangers what they thought about his idea. This is a great exercise for your novel. Pitch to friends, family, and even total strangers and watch their reaction. Did their eyes glaze over? Did the smile seem polite or forced? If you can boil your book down into one sentence that generates excitement for the regular person, then you know you are on a solid path for your novel.
Yet, if your potential audience looks confused or bored or lost, then you know it is time to go back to the drawing board. But the good news is this; you just have to fix ONE sentence. You don’t have to go rewrite, revise a novel that is confusing, convoluted, boring, arcane, ridiculous, etc.
Think of your one sentence as your scale-model or your prototype. If the prototype doesn’t generate excitement and interest, it is unlikely the real thing will succeed. So revise the prototype until you find something that gets the future audience genuinely excited.
You Have Your Log-Line. Now What?
Your log-line is the core idea of your story. This will be the beacon of light in the darkness so you always know where the shore is versus the open sea. This sentence will keep you grounded in the original story you wanted to tell and keep you from prancing down bunny trails.
Bob Mayer taught me this tactic a few years ago and it WORKS. In my novel writing critique group, every participant has to be able to tell what their story is about in ONE sentence before we ever start plotting. If the writer gets too far off track, then we as his teammates know to do one of two things. 1) Change the plot and get back on track. Remember the core idea. Or 2) Change the original idea.
Fear is probably the most common emotion shared by writers. The newer you are the more fear you will feel. A side-effect of fear is to emotionally distance from the source of our discomfort. The log-line will help you spot that emotional distancing and root it out early. I have seen two behaviors in all my time working with writers.
Either a writer will wander off down the daffodil trail because he is afraid he lacks the skills to tell the story laid out in the log-line, OR the writer will water down the log-line to begin with. Through future plotting the writer will realize hidden strength…then he can go revise the plotting or revise the log-line.
The best way to learn how to write log-lines is to go look at the IMDB. Look up your favorite movies and see how they are described. You can even look up movies that bombed and very often see the log-line was weak and the movie was doomed from the start. Look up movies similar to the story you are writing. Look up movies similar to the story you want to tell.
Solid novel log-lines will have 1) your protagonist 2) active verb 3) active goal 4) antagonist 5) stakes.
Here is a log-line I wrote for Michael Crichton’s Prey.
An out-of-work computer programmer (protagonist) must uncover (active verb) the secrets his wife is keeping in order to destroy (active goal) the nano-robotic threat (antagonist) to human-kind’s existence (stakes).
Hopefully you can see how this log-line meets all the criteria I set out earlier.
This log-line is ironic. An out-of-work programmer will uncover the robotic threat.
It’s emotionally intriguing. The main gatekeeper to the problem is his wife. This spells logistical and emotional complication to me.
It will interest potential readers. Considering it was a best-seller, I think Crichton did well.
So here is an exercise. See if you can state your novel in one sentence. It will not only help add clarity to your writing and keep you on track, but when it comes time to pitch an agent, you will be well-prepared and ready to knock it out of the park. Practice on your favorite movies and books. Work those log-line muscles!